Nothing is more important for a company looking to build a strong relationship with their client base than an impactful brand identity. With so many choices available to the shopper online, it can be difficult for even established brands to stand out. At Madplum Creative, cultivating a brand identity is …
Posted In: Blog
Since 1978, South Bay Construction has delivered construction services in the Bay Area while pursuing a dedication to trust, commitment and resolve. Through their passionate delivery of straightforward and ethical business decisions, South Bay Construction became essential to Bay Area growth. With clients like 23andMe, Shazam, Alibaba and Baidu, South …
Posted In: Blog, Brand Crafting, Client Successes
In today’s digital world, it is easy to focus on pushing out tweets and posts talking about your company’s latest and greatest and then updating your website to show your digital savvy. And while you may have a brilliant strategy for all these communications, there’s one thing that some companies …
Posted In: Blog, Design, The Power of Thoughtfulness
Your brand is much more than your logo. Your brand is your business personality. It represents your company in all of your communications with the world. Your logo is a big part of that too, but it’s just a beginning. Your brand is the voice of your business. It speaks …
Posted In: Blog, Brand Crafting
If social media can get people talking about your brand, experiential event marketing gets them hands on. Interactive marketing is not a new concept but when you add social media and new technologies, it takes on a whole new meaning. Experiential marketing lets prospects sample your brand in a way …
Posted In: Blog, Experience Marketing, The Power of Thoughtfulness
Your brand is one of the single most important pieces of your business. It’s the “x factor” that sets you apart from competitors, communicates your company values, translates your products’ voice, and lets your customers see themselves as part of your brand family. Help your marketing team infuse their work …
Posted In: Blog
Augmented reality, the latest digital marketing experience, continues to grow and shape the field of digital marketing. Not to be confused with virtual reality, which by contrast replaces the real world with a simulated one, augmented reality provides a view of the real world in real-time overlaid with useful information …
Posted In: Blog
Thought leadership can elevate your brand, ward off damage caused by negative customer reviews, and save you from the appearance of being “behind the times.” The majority of customers seeking a new business partner or service provider turn to the internet for advice. Even in inherently “non-digital” industries, the average …
Posted In: Blog
Just because you curate an awesome blog doesn’t mean you necessarily want to be the next great American novelist. Or even if you do, your blog content may not be fodder for your debut. But that doesn’t make one style of writing more illustrious than the other. Business writing and …
Posted In: Blog
Madplum Creative is a digital agency based outside San Francisco. We are a collective of artists, designers, dreamers, and problem solvers dedicated to creating inspiring encounters between people and the world around them. We view consumption as an opportunity to give, and receive, thoughtfully. Through artisanal design, passionate storytelling, and …
Posted In: Blog
Madplum Creative is proud to celebrate ten years of brand crafting and experiential “gift giving.” On Friday, June 5th, we threw open the doors of our office to welcome those who have most significantly contributed to our first decade of life, toasting the experiences that have brought us together and collectively …
Posted In: Blog
Our friends at Sally Beauty recently came to us with an assignment to give their Ion Professional hair color and care brand a fresh makeover. Madplum Creative was tasked with redesigning the overall brand aesthetic, creating new strategic positioning around the Ion at Home line, developing a logo, and implementing a …
Posted In: Blog
At Madplum Creative, this heartfelt quote is displayed on our chalkboard as a constant reminder of what we’re all about. We like to think we’re in the business of more than just marketing—we’re creating beauty—and we’re inspired by those who follow a similar pursuit. Our constant quest for beauty resonated …
Posted In: Blog
At Madplum Creative, we believe that marketing is about more than just selling products; it’s about helping brands present their very best “selves” in order to build long-lasting relationships with consumers. All too often, it seems companies lose sight of their core values and get caught up in the day-to-day …
Posted In: Blog
At Madplum Creative, our team members are much more than just creative assets, they become our dear friends. We’ve always shared a deep commitment to supporting those who passionately and unapologetically pursue their dreams, which is why we couldn’t be happier for one of our very favorite Plums, graphic designer …
Posted In: Blog
Today, Wednesday, April 22nd marks the 45th annual Earth Day. Nations all over the world are holding events and demonstrations that honor a commitment to the international environmental movement. It’s an opportunity for individuals—and brands—to support our world community on global and local levels. With an estimated one billion participants, Earth Day marks …
Posted In: Blog
At Madplum Creative, our focus is on delivering memorable consumer experiences for our clients—after all, that’s what we crave as consumers ourselves. This practice has us looking ahead to reimagine ways that brands can interact with their customers at various touchpoints. Leveraging new technologies is a method of gift-wrapping that Madplum is …
Posted In: Blog
Earlier this month, Madplum Creative had the opportunity to attend the Natural Products Expo West in Anaheim—an event we look forward to every year. It’s always wonderful to support some of our favorite clients and also a chance to introduce Madplum to brands that share our commitment to natural and …
Posted In: Client Successes, Design, Earth Friendly
At Madplum Creative, we’ve always felt that our work should be a direct reflection of our personal values. As artists, creatives, and marketers, we have a responsibility to ensure that our work brings something meaningful to the world. Nourish Organic is a client that perfectly aligns with our values at …
Posted In: Blog
Over the past several months, the Madplum Creative team has learned a thing or two about discovery. Specifically, that you need to make time for the inspired, the wild, and the wonderful. It’s not magic, and it doesn’t happen by accident. The result has been a shift in the way we see our …
Posted In: Blog
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