#1 Social Media Influencer Hack for Brands
Social media marketing trends are constantly changing. Every new year brings new social marketing strategies that e-commerce brands need to understand and adapt to, otherwise you’ll be missing out on additional sales.
When it comes to social media, Instagram is way ahead of the competition when helping e-commerce brands sell. Based on 2021 studies 81% of Instagram’s one billion users use Instagram to research products and services, and 50% of people visit a website to make a purchase after seeing something they want. This means sites where you can connect with influencers like Instagram are a major factor in your e-commerce marketing success.
Instead of just relying on viral influencer content to boost your brand, there is actually a hack that you can use. Here is the #1 social media influencer hack for e-commerce brands for 2021.
What Are Facebook and Instagram Branded Content Ads?
Branded Content ads on Facebook and Instagram give creators the ability to incorporate branded content posts into their advertising strategies. With this feature, advertisers can promote creator’s organic branded content posts as feed and stories ads. These types of ads are also known as whitelisted ads.
What Is Whitelisting?
Whitelisted ads are ads that leverage the creator’s appearance (their @username) and the content that they created can be added directly to your Instagram Ad account. As a result, when consumers see whitelisted ads that you’re running via Instagram’s Branded Content ads, you can rest assured that they are seeing messages from a creator who they trust instead of a faceless brand. Whitelisted ads are not limited to Instagram. In fact, they can be run via both Facebook and Instagram via a creator handle.
How Is Whitelisting Different From Boost or Promotion?
Boosted and promoted ads make use of a creator’s organic post rather than creating an ad that is specifically for the brand from scratch. When you use whitelisted ads, you’re able to create a completely new ad that leverages the creators content.
By doing this, your branded e-commerce content will not interfere with the creator’s organic content. When you whitelist content you’ll be able to test multiple different versions of the ad in order to discover what works for your brand and optimize it.
Why Do Branded Content Ads Work?
According to data from Instagram, 68% of survey respondents reported that they come to Instagram to interact with creators. With Branded Content, you’ll be able to tell your e-commerce brand’s stories via creators’ voices.
With this feature, you can tap into new audiences and measure the response. Tapping into niche markets is one of the best ways to acquire new customers without expending additional ad spend for e-commerce brands.
Branded Ads Are Guaranteed Brand Safe Content
While influencer content remains a reliable marketing channel for e-commerce brands, Instagram Branded Content ads give you more of the granular control that you need to ensure that the content both matches your audience and is brand safe. You’ll also get the transparency that you need thanks to the “Paid partnership with” and brand name that will appear on every post. The Branded Content Tag is available in Feed, Stories, Reels, and Live.
Save Time, Identify Influencers Who Are Proven to Convert
Let’s face it. Having influencers promote your brand is all about improving your results. Whether it’s more sales, greater brand awareness, or reaching new audiences, your e-commerce brand needs influencers that fit the bill.
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