Ecommerce customers love videos. Whether they are reviews or unboxing videos, they love it. In fact, ecommerce video content is some of the top performing buyer funnel content out there. A 2020 study done by Wyzowl also found that people share videos twice as much as any other form of …
Posted In: Blog
Creating effective social media ads for e-commerce requires a lot of planning and optimization. Here at MadPlum Creative, the brands that we’ve seen with the highest ROI social media campaigns are those who have used creative, meaningful ways to connect with their customers. To help you crush it with customers, …
Posted In: Blog
Sending emails one by one takes time that e-commerce businesses simply don’t have. It’s just not scalable. On the other hand, using email automation can create opportunities for you to make sales in addition to your manual email marketing and newsletter blasts which makes it a natural addition to your …
Posted In: Blog
For ecommerce brands that are looking to start authentic relationships with customers, having a brand ambassador program is the first step. Your customers want recommendations from people that they already know and can trust and a brand ambassador program makes that possible. Here is how to create a successful brand …
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Social media marketing trends are constantly changing. Every new year brings new social marketing strategies that e-commerce brands need to understand and adapt to, otherwise you’ll be missing out on additional sales. When it comes to social media, Instagram is way ahead of the competition when helping e-commerce brands sell. …
Posted In: Blog
Having quick access to information is something that has become a part of our daily lives, so being able to represent data in the real world in a way that is easy to understand is increasingly important. This is why there is a growing need to understand charts and how …
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Customer service departments of big companies engage with thousands of customers every day. Each interaction holds importance and the company can use it for their benefit. But the increasing number of these interactions means it is impossible to look at each one of them individually or to understand the individual …
Posted In: Blog, Technology Buzz
This article by Sarah Pritzker first appeared on Youtubetomp3shark.com. From marketing campaigns to ardent hobbyists, education boards, and anxious teens, video has become an inextricable part of our lives. In fact, you might even say that in order to be successful in today’s tech-tethered world, video has to be a …
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Madplum Creative was privileged to work hand in hand with PSI (Population Services International), a global health network dedicated to ending extreme poverty in developing nations with a focus on women as catalysts for change. We were charged with building a brand of game-changing beauty in the world of …
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Businesses need to invest a lot of money into marketing if they want to attract and retain customers. Marketers need to work to keep the customers engaged and entertained by posting regular content and analyzing their behavior and preferences relative to the brand and products. Not all customers offer equal …
Posted In: Blog
Most traditional marketing techniques have become less effective in today’s world because of the widespread use of information technology. Prospective customers no longer rely on magazine, newspaper, or television ads to gain information about new products and services. They search online and have access to comprehensive reviews, discounts, sales, informative …
Posted In: Blog, Digital Marketing, Experience Marketing
Email marketing is one of the oldest digital marketing techniques and many still consider it the most effective. A properly planned and executed email marketing campaign can generate leads, retain customer interest, lead to conversions, and improve brand loyalty and visibility. Emails are a personal form of communication and they …
Posted In: Blog, Digital Marketing, Experience Marketing
Brands and marketers use SEO to make their websites more visible on search engines. Their goal through this strategy is to find a place at the top of the search engine results page and stay there. This isn’t easy because the market is highly competitive and mobile. Even if you …
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Marketing campaigns and strategies can be difficult to manage and keep track of. Modern digital marketing techniques require near constant monitoring and analysis to be successful. They also need to be upgraded regularly to ensure you stay ahead of the competition. This can be a lot of work, which is …
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Most marketers recognize that target buyers have different tastes, preferences, and behaviors. However, many marketers and business owners today don’t spend enough time exploring and mapping those behaviors during their digital marketing planning process. We see too often brands creating generic content and designs for their online properties that do not have …
Posted In: Blog, Brand Crafting, Digital Marketing, Experience Marketing, Inspired Curation, The Power of Thoughtfulness
Modern marketing is mobile and fluid. Campaigns need to be upgraded and optimized regularly in order to keep up with market conditions and customer expectations. New products and marketing techniques are introduced into the marketplace every day. Search engines optimize and update their algorithms regularly, and the rules of marketing …
Posted In: Blog, Digital Marketing, Experience Marketing
Analysis and performance monitoring is one of the most important aspects of digital marketing campaigns. There is discussion deep and wide these days about collecting data and forcing your organization to be decision makers driven by data. But where do you start? Too often we see brands who are eager …
Posted In: Blog, Digital Marketing, Experience Marketing
As more and more people come to rely on their tablets, cell phones and computers for both entertainment and work purposes, design branding in the form of video marketing has become a key component in the art of digital marketing. In fact, recent studies have shown that many brand marketers …
Posted In: Blog
Like any good first impression, product branding strategy communicates the core value proposition of your product and sets the tone for your brand. Everything, including your packaging materials (from eco-friendly to ultra-luxurious), your typography and colors (sleek lines versus soft colors or a bold palette), and the images you choose, …
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At Madplum Creative, we believe in approaching life passionately and thoughtfully in everything we do and this is especially true when it comes to the very special art of gift giving. For our team, this could mean finding the most perfect and unexpected gift to surprise a loved one or …
Posted In: Blog
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