The Blog

A Colorful New look for ION Professional




Our friends at Sally Beauty recently came to us with an assignment to give their Ion Professional hair color and care brand a fresh makeover. Madplum Creative was tasked with redesigning the overall brand aesthetic, creating new strategic positioning around the Ion at Home line, developing a logo, and implementing a …


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Madplum Creative—on creating beauty




At Madplum Creative, this heartfelt quote is displayed on our chalkboard as a constant reminder of what we’re all about. We like to think we’re in the business of more than just marketing—we’re creating beauty—and we’re inspired by those who follow a similar pursuit. Our constant quest for beauty resonated …


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Chip Conley—A Modern Day Hierarchy of Needs




At Madplum Creative, we believe that marketing is about more than just selling products; it’s about helping brands present their very best “selves” in order to build long-lasting relationships with consumers. All too often, it seems companies lose sight of their core values and get caught up in the day-to-day …


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Plum Pride—Everyday Valentine




At Madplum Creative, our team members are much more than just creative assets, they become our dear friends. We’ve always shared a deep commitment to supporting those who passionately and unapologetically pursue their dreams, which is why we couldn’t be happier for one of our very favorite Plums, graphic designer …


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