Category: Inspired Curation

How To: The 5 Step Guide to Creating Buyer Personas

Most marketers recognize that target buyers have different tastes, preferences, and behaviors. However, many marketers and business owners today don’t spend enough time exploring and mapping those behaviors during their digital marketing planning process. We see too often brands creating generic content and designs for their online properties that do not have …

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Posted In: Blog, Brand Crafting, Digital Marketing, Experience Marketing, Inspired Curation, The Power of Thoughtfulness