The Blog

Crafting the Brand Positioning: The Artful Practice of Marketing

Your brand is much more than your logo. Your brand is your business personality. It represents your company in all of your communications with the world. Your logo is a big part of that too, but it’s just a beginning. Your brand is the voice of your business. It speaks …

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Posted In: Blog, Brand Crafting

Experiential Event Marketing: Creating Lasting Impressions

If social media can get people talking about your brand, experiential event marketing gets them hands on. Interactive marketing is not a new concept but when you add social media and new technologies, it takes on a whole new meaning. Experiential marketing lets prospects sample your brand in a way …

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Posted In: Blog, Experience Marketing, The Power of Thoughtfulness