Category: Experience Marketing

2017 Digital Advertising Trends: Be Prepared With This 10 Point Checklist

March 3, 2017




Most traditional marketing techniques have become less effective in today’s world because of the widespread use of information technology. Prospective customers no longer rely on magazine, newspaper, or television ads to gain information about new products and services. They search online and have access to comprehensive reviews, discounts, sales, informative …


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Posted In: Blog, Digital Marketing, Experience Marketing

Top 5 Email Marketing Tips Every Marketer Needs to Memorize

March 2, 2017




Email marketing is one of the oldest digital marketing techniques and many still consider it the most effective. A properly planned and executed email marketing campaign can generate leads, retain customer interest, lead to conversions, and improve brand loyalty and visibility. Emails are a personal form of communication and they …


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Posted In: Blog, Digital Marketing, Experience Marketing

How To: The 5 Step Guide to Creating Buyer Personas

February 24, 2017




Most marketers recognize that target buyers have different tastes, preferences, and behaviors. However, many marketers and business owners today don’t spend enough time exploring and mapping those behaviors during their digital marketing planning process. We see too often brands creating generic content and designs for their online properties that do not have …


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Posted In: Blog, Brand Crafting, Digital Marketing, Experience Marketing, Inspired Curation, The Power of Thoughtfulness

8 Step Guide to Setting Up Google Analytics Tracking

February 20, 2017




Modern marketing is mobile and fluid. Campaigns need to be upgraded and optimized regularly in order to keep up with market conditions and customer expectations. New products and marketing techniques are introduced into the marketplace every day. Search engines optimize and update their algorithms regularly, and the rules of marketing …


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Posted In: Blog, Digital Marketing, Experience Marketing

Top 15 Must Track KPI’s for 2017

February 16, 2017




Analysis and performance monitoring is one of the most important aspects of digital marketing campaigns. There is discussion deep and wide these days about collecting data and forcing your organization to be decision makers driven by data. But where do you start? Too often we see brands who are eager …


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Posted In: Blog, Digital Marketing, Experience Marketing

Experiential Event Marketing: Creating Lasting Impressions

December 29, 2015




If social media can get people talking about your brand, experiential event marketing gets them hands on. Interactive marketing is not a new concept but when you add social media and new technologies, it takes on a whole new meaning. Experiential marketing lets prospects sample your brand in a way …


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Posted In: Blog, Experience Marketing, The Power of Thoughtfulness