The Blog

Short-Form Video Content Marketing 101




Ecommerce customers love videos. Whether they are reviews or unboxing videos, they love it. In fact, ecommerce video content is some of the top performing buyer funnel content out there. A 2020 study done by Wyzowl also found that people share videos twice as much as any other form of …


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Anatomy of a High Performance Social Media Ad




Creating effective social media ads for e-commerce requires a lot of planning and optimization. Here at MadPlum Creative, the brands that we’ve seen with the highest ROI social media campaigns are those who have used creative, meaningful ways to connect with their customers. To help you crush it with customers, …


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9 Must Have Email Automation Flows for Your Online Store




Sending emails one by one takes time that e-commerce businesses simply don’t have. It’s just not scalable. On the other hand, using email automation can create opportunities for you to make sales in addition to your manual email marketing and newsletter blasts which makes it a natural addition to your …


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The Ultimate Guide to Brand Ambassador Program Success




For ecommerce brands that are looking to start authentic relationships with customers, having a brand ambassador program is the first step. Your customers want recommendations from people that they already know and can trust and a brand ambassador program makes that possible. Here is how to create a successful brand …


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#1 Social Media Influencer Hack for Brands




Social media marketing trends are constantly changing. Every new year brings new social marketing strategies that e-commerce brands need to understand and adapt to, otherwise you’ll be missing out on additional sales. When it comes to social media, Instagram is way ahead of the competition when helping e-commerce brands sell. …


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