We create experiences people remember—and businesses build on.
Madplum is a senior-led creative partner helping organizations clarify their story, strengthen their brand, and turn ambitious ideas into meaningful experiences.
The work people remember is rarely the work they expected.
The strongest ideas do more than look good. They reveal something true, create an emotional connection, and give people a reason to care.
That is why we begin before the deliverable.
We listen closely. Find the real opportunity. Then bring strategy, storytelling, design, and technology together around the outcome that matters most.
Meaningful enough to be remembered.
Different challenges. Thoughtful answers.
Our work spans industries, audiences, and formats. What connects it is not a signature style. It is a commitment to finding the idea that is right for the client—and carrying it through with care.
Turning 500 acres into a place people could imagine belonging.
A lifestyle-first brand platform for a destination rooted in place, culture, and community.
Creating a beauty brand from the ground up.
A pioneering organic skincare brand built across packaging, retail, digital, and product innovation.
Making professional hair color feel possible at home.
A guided digital ecosystem that made professional hair color easier to choose, use, and buy at home.
We solve the problem before we choose the deliverable.
Sometimes the answer is a new brand. Sometimes it is a website, a film, a campaign, an experience, or a clearer story.
We assemble the right thinking and talent around the opportunity instead of forcing every challenge into the same process.
Strategy
Find the clearest path forward.
Brand Crafting
Make the value unmistakable.
Digital Experiences
Turn your website into a working part of the business.
Storytelling
Give people something worth caring about.
Moments & Experiences
Move people from audience to participant.
Senior thinking. The right team. No unnecessary layers.
Every engagement is led by experienced strategists and creatives who stay close to the work from beginning to end.
We bring in trusted specialists when the work requires them, giving clients the depth of a larger agency without the hierarchy, handoffs, or overhead.
We get close to the business, the people, and the problem before recommending an answer.
We identify what matters most, what needs to change, and where the greatest opportunity lives.
We develop the idea, experience, and system that can move the organization forward.
We guide the work through execution—protecting the strategy, refining the details, and keeping everyone aligned.
We help teams use, evolve, and extend the work rather than simply handing it over and walking away.
Built on work clients want to continue.
Madplum grew primarily through referrals and long-standing client relationships—not constant self-promotion.
That tells you something about how we work.
Creating brands, experiences, and stories
Across more than 20 industries
Historically built through client advocacy
Supporting select clients through multiple stages of growth
“I’ve never met people with their rare combination of being wildly creative and supremely concerned about doing the right thing. They care about my business almost as much as I do. They sweat the details and spend every penny wisely—as if it were their own.”
A small creative company with a wide field of view.
Madplum was founded by Shannon and Clay Cahoon around a shared instinct: pay attention, look for what others overlook, and make the experience more thoughtful than expected.
That instinct began with the art of finding and presenting the perfect gift. It grew into a creative practice spanning strategy, brand, digital, content, and experience.
Today, Madplum brings senior thinking and a trusted network of collaborators to organizations facing consequential moments of growth, change, or reinvention.
Meet The People →
Have something important to solve?
Tell us what is changing, what is getting in the way, or what you are trying to make possible.
We will write back with an honest point of view.