Nourish Organic

Going national, organically.

We take great pride in having helped the world’s first USDA-certified organic skincare line grow to national levels in our short time together. A few years ago, Nourish Organic gave Madplum Creative an incredible opportunity to create an identity for their brand that aligned with their strict Pledge of Purity. The hand-drawn logo and botanical illustrations harkened back to a time when quality and care were paramount, balancing vintage apothecary with modern day convenience. We meticulously crafted an initial 29 packages to launch their line of body products, supporting in-store signage, retailer pitch presentations and a head-turning trade show booth at the largest Natural Products Expo in the country.

We also tended to other facets of the business, giving them a beautifully designed e-commerce website, a social media presence, celebrity endorsement (with environmental advocate Christine Taylor), and winning in-store merchandising solutions. We continue to roll out new lines, collaborating on product innovation through design and development.

These efforts have helped Nourish Organic bloom into a new realm in the skincare marketplace, landing them on the shelves at Whole Foods, Target, Ulta, QVC, and more. The brand has also garnered rave reviews from sustainable authorities such as Danny Seo from Naturally magazine, “Best in Beauty” from Allure, and continues to shine across influencer networks and nationwide press.

At the end of the day, we like to think of our work with Nourish Organic as the perfect representation of their story and “Good for you, Good for the Earth.” Nourish Organic is truly a special brand that is 100% chemical free, 100% cruelty free, and 100% thoughtfully designed.

Continued Success

#1 indexing natural brand amongst Millennials by more than 15 points

55% growth per year since Madplum helped secure a global launch with Whole Foods in 2012

100% chemical and cruelty free

Identity, Packaging, Illustration, Collateral, Signage, Website, Social, Merchandising, Tradeshow, Product Development

“Finding a design firm that can so perfectly marry strategic thinking with outstanding creative is nearly impossible to find. But that’s exactly how I would describe Madplum Creative. When designing the branding strategy for our launch of Nourish Organic, the team’s deep understanding of the critical strategic challenges facing the first USDA certified organic skincare brand on the market was outstanding and allowed the creative work to….well work.

But the proof is in the performance. Nourish Organic today is one of the fastest growing brands in the Natural market —more than doubling each and every year since its launch. And if that all wasn’t perfect enough, they are respectful of timelines, care about costs and couldn’t be a nicer group of people to work with.”

Rob Robillard - CEO, Nourish Organic

“From the first concept, they nailed the creative. I can still remember the day I opened the files on my computer I said “That’s exactly what we envisioned for our brand. It’s perfect!” Consumer testing further confirmed that it was a winner and today, years later, the creative is still nearly exactly like the original concept —a true testament to how good the work was. ”

Rob Robillard - CEO, Nourish Organic

Nourish Organic

Continued Success

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