Maverick Collective: A Work of He(Art)
Madplum Creative thrives when partnering with brands that champion innovation. We’ve always believed in “bigger business”—an idea which has nothing to do with company size and revenues, and everything to do with a commitment to greatness and groundbreaking ideas. We were presented an opportunity to work with one such organization, PSI (Population Services International), a leading global health nonprofit, on an unforeseen initiative dedicated to exponentially changing the lives of women and girls in developing countries. We knew we had to create something equally revolutionary and profound.
As Senior Vice President of PSI, Kate Roberts was all too familiar with the specific challenges that women around the world face, like gender-based violence and lack of access to contraception and sex education. When Roberts met Her Royal Highness Crown Princess Mette-Marit of Norway through a PSI project in New Delhi, the two immediately bonded over this saddening belief in a lack of options shared by so many women around the globe. The two decided that it was time to create a new model of philanthropy. The Crown Princess discussed the idea with Melinda Gates, who joined their efforts as Co-Chair, awarding PSI $5 million over five years to help make their dream a reality. And thus, Maverick Collective was born.
naming, logo development, brand guidelines, videography, photography, presentation templates, collateral