kate spade
Creativity and passion in spades.
Madplum Creative’s core commitment is the exercise of gifting. To us, this means that each consumer touchpoint should facilitate delight. kate spade is a ubiquitous global luxury fashion and accessories brand that has captivated women’s hearts since 1993. When we were offered the opportunity to design a qualitative research and brand storybook for one of our favorite luxury brands, we knew we needed to create something truly special. The printed piece was developed to capture the voices of brand loyalists through the balance of playful typography, iconic illustration, fresh color and arresting photography.
We worked closely with The Curious Company to craft and compile qualitative data into a meaningful story, which was accompanied by ideas and fashion quotes and built into a comprehensive portrait of kate spade’s iconic “playful sophisticate” style and voice. We presented the book to the marketing team as if it were a gift from Kate herself. Wrapped with beautiful linen boxes and peony flowers, the book fashioned over 100 pages of colorful insights to help drive the company’s future. We gave the client an experience unlike any other… something uniquely Madplum—and perfectly kate spade.
brand story book
