An investment in innovation and intuition.
Garrison Point takes a novel approach to wealth management and investing. Sure, they know the tried-and-true ways of doing things. But they are also constantly driven to discover the unconventional strategy, the overlooked opportunity, the unexpected idea.
Their existing brand and website didn’t express their vision. Templates, imagery, and language that looked and sounded like everyone else. They also needed a way to separate their Capital division and launch a new Advisors offering.
So, we stepped in to create a completely new brand positioning, identity, messaging strategy, and website. After extensive research into the industry and competitive landscape,
interviews with key stakeholders, and creative sessions with the full team, we delivered a comprehensive brand platform. A foundation upon which the brand was built and can continue to evolve.
We crafted a website that is clean, modern, and easy to navigate. We brought a sense of warmth and humanity into the experience with lifestyle photography. We captured all new bio headshots of the team, even candid shots to highlight each unique personality. Something you don’t see in the finance industry. And we helped give the site a unique, approachable, and easy-to-understand language.
Intuitive. Innovative. And a little bit different. That’s the Garrison Point way. And now they have the brand to match.
Brand Positioning, Strategy, Identity, Photography, Website Design and Development