El Banco
Painting a picture of paradise.
Picture a place where seabirds gently glide above the crest of warm waves, spilling on the sun-drenched banks of Puerto Vallarta, Mexico’s most treasured beachfront. This was the vision given to us to by El Banco, a dream destination and exclusive private community unlike any other place on earth. Despite the breathtaking natural beauty of the property, the project posed a unique challenge: to interpret a dream—with all of its expansive possibilities—into an imaginable reality. With equal parts inspiration and perspiration, we dove into the local culture and environment to articulate a brand experience with a venerable foundation. We reimagined what “luxury” looked like and began to dress the journeys of the super affluent that come to El Banco as more than a destination to “check out” upon arrival, but as a place to “check in” to an unforgettably opulent experience.
To guide our journey, we developed some guiding principles to pave the way: Personalize the Experience, Promote Serenity, Remove Clutter, Encourage Interactivity, and Incorporate Storytelling. From there, we ensured that everything we created had a “hand-touched” quality, from the logo to the vibrant color palate, from the hand-sewn promotional books to the watercolor renderings, from the welcoming voice to the rich stories threaded throughout the website. The result was a stunning brand built on the premise of a dream—helping El Banco sell its first set of multi-million dollar estates in one remarkable week!
identity, website, advertising, collateral, signage
