Black Mountain Development
Jeffrey M. Woods is not your ordinary builder. He’s a master craftsman. A seasoned professional with 28 years of experience gained and lessons learned. And he doesn’t build ordinary homes. He oversees, develops, and guides multi-million dollar projects for global clientele with extraordinary expectations. He has the finesse and know-how to orchestrate the renovations of high-quality dwellings or complete creation of luxury estates. He’s the founder and driving force behind Black Mountain Construction | Development.
Jeff came to us with a challenge. Use the stellar Whitehall Estate masterpiece to showcase his abilities. Black Mountain values his clients’ privacy above all else. His reputation is built on a foundation of trust, expertise, and honesty. So, many of his best projects can never be revealed to a wide audience. He had a unique opportunity to use Whitehall as living proof of his skills and service.
As he said, the best builders don’t need advertising. Referrals are worth more. So, Madplum Creative was tasked with crafting a brand that not only met his own high standards but expressed the beliefs and values of his potential clientele. Challenge accepted.
Instead of outlining the nitty-gritty details of the process to craft a luxury estate, Madplum defined the values that represent Black Mountain: Trust, Experience, Transparency, Quality. Madplum crafted an email and landing page worthy of unyielding expectations for excellence. Elegant details like a crisp black background, subtle parallax style animations, transparent overlays and straightforward, concise language helped us tell a story of superior craftsmanship. No detail overlooked. Only uncompromising quality. Just like Jeff and Black Mountain itself.
Inbound Marketing, Email Marketing, Landing Page Design & Development