Don’t just design a building. Build a better world.
Architectural agencies are often at the mercy of ever-shifting conditions beyond their control. And competition for lucrative projects is fierce. So, how does a design company not only weather the changes in environment, but thrive? They craft a narrative that goes beyond architecture.
Thankfully, we happen to love crafting stories that matter for companies we believe in. That’s why when TCA Architects approached us to create a brand positioning and messaging strategy that levels up their competitive advantages and makes them future-proof, we couldn’t wait to get started.
After a thoughtful process of competitive analysis, in-depth interviews, and evaluating opportunity, we formulated a new way to talk about TCA. In the end, we constructed TCA’s elevator pitch, brand statements, and a brand story.
Our strategy? TCA Architects are not just building designers but champions of community and creators of social change. They’re also trailblazers in the industry, offering virtual reality walk-throughs of designs and properties so clients can experience it in 3D.
We summarized all this thinking into a tagline the client absolutely loved: “Designing tomorrow. Today. Together.” This same tagline became the focal point of a fully responsive website we designed and developed from the ground up to house TCA’s personality, story, and live up to the brand promise.
We couldn’t be prouder of the final structure we built for TCA, and we cannot wait to live in the world they build in the future.
identity, logo, packaging, lettering, illustration, print, collateral, merchandising