Living large in the world’s biggest city.
In Mexico City, you often find construction, living spaces, and real estate marketing all muddled into one, wildly confusing experience. Enter Punto Destino—translation: “The Destination Point.” Punto Destino is an ambitious architecture and real estate development firm that needed to break through the congestion of traditional marketing. Rather than focus on the classic “hard sell” model of selling units, we developed a customer-centric platform that inspired buyers to "live the city".
Showcasing black and white lifestyle photography and artful videos, we perfectly captured the essence of each neighborhood— which also helped the brand stand out from its color-saturated competition. Our digital strategy was driven by innovative methods for selling homes: a mobile app (powered by augmented reality), a “Destino Central” lifestyle magazine, and a stunning showroom to immerse buyers into the Punto Destino experience.
We were invited to lead a bilingual four-day branding and marketing educational workshop for the entire organization to connect and inspire sales, design, and construction to the brand values.
Today, Punto Destino is averaging over 90% occupancy across their current mix of over 20 pre-sale and occupied apartment complexes. They’ve doubled building plans to meet demand. Their investors are thrilled and their customers are fully immersed in their desired city experiences. In the end, our work with Punto Destino has helped evolve the world's largest city… and further established a brand that perfectly lives up to its name.
Naming, Brand Development & Positioning, Identity, Website, Mobile App, Signage, Collateral, Branding Workshops