Premier Talent Partners

Premier Talent Partners

A mash-up of old-fashioned and new-fangled.

What Premier does is not new. They get to know candidates and clients to create a meaningful employment connection. In the staffing world, it’s called the Perfect Fit. But that personal touch is disappearing in an age of algorithms and resume-reading software. Will a computer ever care about you or your success? Maybe someday. Until then, there’s Premier Talent Partners.

But Premier Talent Partner’s people skills aren’t enough if talent and employers don’t ever get to the first hello. With a saturated Bay Area market, Premier was able to craft a niche for vetting a pool of talent and matching it to rapidly growing companies. But their website and marketing wasn’t doing a good job telling their story. And they weren’t getting as many referrals as they would like.

What they needed was a sleek, sophisticated, and straightforward brand that didn’t just communicate their offerings, but evoked their personality. We wanted to convey a voice and look that’s empowering, responsive, and informative. At the heart of Premier is a deep desire to change lives. To put the perfect person into the perfect job. And to showcase their honesty, transparency, and dedication to what they do.

Madplum started by crafting a brand strategy and messaging framework to solidify their story and land the brand voice. From there, we built out the logo and visual style guide which led to developing a completely new website from scratch. New voice, new story, and completely new, intuitive, mobile responsive online experience. Proving that it is possible to blend the best of yesterday (the timeless art of matchmaking) and the futuristic simplicity of the modern-day (a fluid, seamless, elegant website.)

Branding, Logo Development, Identity, Style Guide, Copywriting, Website Design & Development, Inbound Marketing

Premier Talent Partners
Premier Talent Partners
Premier Talent Partners
Premier Talent Partners
Premier Talent Partners

“In our quest to reinvent our brand, we met with the best and the brightest, the rainmakers of brand development, and in the end, our choice to work with Madplum was predicated on the fact that Shannon and her team are creative geniuses. The icing on the cake was the ridiculously savvy tech marketing and epic content development teams. From inception, the Madplum team got us. They understood we wanted a new look and feel backed by heavy digital marketing strategy, all the while not losing our connection to our values and mission. Seamless doesn't even begin to explain how easy it was to work with this team. Madplum over-delivered on their already exceptional commitment. Thank you Madplum team, You complete us!”

Premier Talent Partners
Premier Talent Partners