Maverick Collective

The philosophy behind Maverick Collective is equal parts simple and revolutionary: to leverage the use of private capital to effect real and measurable change in the lives of women around the world. For funding, Maverick looks to cultivate “invested investors”—individuals with the ability to donate $1 million each, who then have the opportunity to create and run innovative three-year pilot programs that benefit women in developing countries around the globe. The investors then have the opportunity to execute their programs via immersive, boots-on-the-ground efforts aiming to achieve real, meaningful impact that can’t come from a checkbook alone. To date, the founding 14 members of Maverick Collective have invested $19.8 million of their personal funds into their respective projects, which span 13 countries. As Co-Founder Kate Roberts explains, “Health is the most basic [way] out of extreme poverty… it’s the core of everything.”

Working hand in hand with Roberts and Founding Member Pam Scott, we crafted an aesthetic for the brand that spoke to the souls and sensibilities of potential investors. Our deliverables began with collaborative naming of the initiative itself, followed by logo and tagline development, a visual direction including brand moodboards, presentation templates, and brand guidelines, along with professional portrait photography for all founding members. Additionally, Madplum Creative directed individual profile videos that captured members’ current projects, giving insight into their unique contributions around the world. For the Maverick Collective website, we brought an engaging design concept to life with parallax scrolling, easy-to-navigate functionality, and responsive compatibility across all tech platforms. A unique “members-only” login area serves as the central hub for members to share stories, aggregate project resources, collect data, and collaborate on strategies.