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Martis Camp

Martis Camp

Time is the new luxury, and we provided the window for a very special place to spend it.

Gently tucked away on the North Shore, Martis Camp is truly one of the finest in Lake Tahoe luxury real estate. Sprawled across almost 2,000 magnificent acres, it’s an exclusive family home-away-from-home destination that stirs nostalgia like marshmallows in hot cocoa. With the brilliantly conceived family barn, distinctive architecture, and majestic Tom Fazio golf course, Martis Camp is noted by Forbes as “Possibly the best four-star private community in the United States.”

Madplum transformed Martis Camp’s online brochure into a unique experience by streamlining the navigation and giving prospective buyers real insight into life on the property.

And just as importantly, we created many reasons for exclusive members to want to return online to connect and build their community. We designed a “virtual Campfire” where members could gather, share stories, check real-time weather and traffic conditions, and get the latest news. We made it easy to search events to attend and encouraged guests to send virtual e-cards to family and friends from the carefully curated photo gallery. The interactive map of the golf course gave rollover photo views from each of the eighteen breathtaking holes.

They say Martis Camp is where the life you’ve always wanted becomes the life you actually live. We were happy to experience this slice of heaven.

ux strategy, web design

Martis Camp
Martis Camp
Martis Camp
Martis Camp
Martis Camp
Martis Camp

“Before we had even awarded the re-design of our website to Madplum, the team was invested in visiting Martis Camp, getting to know who we are and learning about our business. They reviewed with us how our website could be more functional and better serve our audience. Madplum’s design aesthetic is educated, refined, hand-crafted and pairs perfectly with the grand vision for Martis Camp. Every step was documented in an online project management system that tracked every discussion, revision, approval and deliverable. Given its size, I don’t think our website could have been successfully created and launched so quickly without this approach. Madplum was wise, tech-savvy, creative, incredibly responsive, gracious and just plain fun to get to know.”

Martis Camp
Martis Camp