Laughing Giraffe
Yummy & Healthy brand well together.
Laughing Giraffe is a family run business based in the San Francisco Bay Area. Owners Phil and Kathy Gilmour entered the health food business out of a desire to learn about healthy eating and how it might improve their own wellbeing. We were sold on their product before you could say “snackaroon!” To elevate their unique brand within the growing organic snack food marketplace, we started at the root of their delicious product, taking inspiration from the raw ingredients. By creating a distinctive color for each flavor and adding fun, hand-crafted typography with illustration, we brought life to the brand and to the shelves of major health food retailers nationwide.
With the full line of packaging, the website, and a beautiful new trade show booth, our work with Laughing Giraffe was structured around their one simple mission and tagline: “Eat Well, Be Well, Live Better.” It’s more than snacks, it’s a way of life. As they continue to grow into newer and larger markets throughout the country, we stick our necks out together to create the next great snack concept.
packaging, illustration, website, tradeshow
