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El Banco

El Banco

Painting a picture of paradise.

Picture a place where seabirds gently glide above the crest of warm waves, spilling on the sun-drenched banks of Puerto Vallarta, Mexico’s most treasured beachfront. This was the vision given to us to by El Banco, a dream destination and exclusive private community unlike any other place on earth. Despite the breathtaking natural beauty of the property, the project posed a unique challenge: to interpret a dream—with all of its expansive possibilities—into an imaginable reality. With equal parts inspiration and perspiration, we dove into the local culture and environment to articulate a brand experience with a venerable foundation. We reimagined what “luxury” looked like and began to dress the journeys of the super affluent that come to El Banco as more than a destination to “check out” upon arrival, but as a place to “check in” to an unforgettably opulent experience.

To guide our journey, we developed some guiding principles to pave the way: Personalize the Experience, Promote Serenity, Remove Clutter, Encourage Interactivity, and Incorporate Storytelling. From there, we ensured that everything we created had a “hand-touched” quality, from the logo to the vibrant color palate, from the hand-sewn promotional books to the watercolor renderings, from the welcoming voice to the rich stories threaded throughout the website. The result was a stunning brand built on the premise of a dream—helping El Banco sell its first set of multi-million dollar estates in one remarkable week!

identity, website, advertising, collateral, signage

El Banco
El Banco
El Banco
El Banco
El Banco

“I’ve never met people with their rare combination of being wildly creative as well as being supremely concerned about doing the right thing. They care about my business almost as much as I do. At Madplum, they sweat the details and spend every penny wisely (as if it were their own). I’ve never worked with creatives like that. They’re so, so, so, so gifted. Monster talents they are. They’re so good I don't think I’ll ever work with anyone else.”

El Banco
El Banco
El Banco
El Banco