Beauty Incubator Group
Beauty is in the eye of the consumer.
Conceived by the visionary Cristina Carlino of Philosophy, BIG is a digital incubator for lifestyle beauty brands with the vision of blossoming into an online store for uniquely targeted connoisseurs. Our aim was to match consumer psyches with customizable beauty products in an effort to disrupt the norm, inspire makers, and procure the future of modern beauty. We first helped Beauty Incubator Group target their audiences with persona development before furthering their mission with a new website that breathed fresh life into their products and concept.
We set up a massive e-commerce system with a robust Magento backend that allowed users to interact with and explore nine unique specialty brands for lifestyle, home, and beauty. Basically, we created one giant (and beautifully-designed) digital ecosystem for consumers to seamlessly navigate online. We like to think that what we crafted together was perfectly on point with BIG’s exciting direction and all the many beauty stories yet to be written.
e-commerce and digital strategy