Artefact Design & Salvage
An online treasure hunt.
Artefact is a design and salvage company with a unique take on home décor elements. Their highly acclaimed Sonoma, CA showroom is the perfect representation of founder Dave Allen’s remarkable eye for objects and space. It’s the kind of retail store that ignites design inspiration, sparks new ideas, and rethinks the idea of modern architectural curation—a destination right in the Madplum wheelhouse. When Artefact came to us to develop a new website and brand concept, we knew our challenge was to think far outside the box, utilizing our most creative tools. The mission: to capture the essence of Artefact’s carefully showcased design and all the quirkiness as well as the style of Dave himself. We worked closely with Dave to see just how far we could push the creative envelope for both his brand and online experience in order to deliver a truly outside-the-box experience.
The final product exceeded all our expectations, showcasing Artefact’s eclectic taste with a robust back-end content management system and dynamic e-commerce capabilities. The website played off of Dave’s inspired curation process with a seamless “seek-and-find” interactive experience for the user that was unlike anything we’ve ever created. We like to think of the site as a work of art in and of itself… one that speaks volumes to Dave’s enigmatic personality and flare. It’s something we think will have the affluent design community rethinking the possibilities of web curation for years to come.
Brand Strategy, Identity, Interactive e-Commerce Website