We were offered the challenge to visually assemble qualitative marketing research in the form of a coffee table book. The book was used to capture the voices of brand loyalists to this eponym of sophisticated style, through the balance of playful type, iconic illustration, fresh color and stunning photography. To competitive retail shoppers with a loyalty to the brand, this project was, as they say, “in the bag” from the beginning.

“Intuitive, inspired design and flawless execution made the work Madplum did for kate spade perfect in every way from reference and tone to production values and process. They are strategic, attentive, and passionate about delivering creative solutions to their clients. A joy to work with.” –Julia Leach, Executive Vice President, Creative Director of kate spade