Petite Amie
The concept of Petite Amie (little friend) was developed with one goal in mind: to provide everything a girl needs to get through puberty with confidence, comfort, discretion and style. Think Playtex meets Sephora for young girls. We developed a line of 20 illustrations, girls ranging in ethnicity, age and style, to bring personality to the brand. We launched with four unique Cycle Kits, educational books, sales/media kits, shelf talkers, postcards, email blasts to moms and girls and a series of online banners placed on teen social networks to drive traffic to a full website.
