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	<title>Madplum Creative</title>
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		<title>Spotted: A Gap Between Media Usage and Ad Budget Allocation</title>
		<link>http://madplumcreative.com/2012/04/11/spotted-a-gap-between-media-usage-and-ad-budget-allocation/</link>
		<comments>http://madplumcreative.com/2012/04/11/spotted-a-gap-between-media-usage-and-ad-budget-allocation/#comments</comments>
		<pubDate>Thu, 12 Apr 2012 06:47:22 +0000</pubDate>
		<dc:creator>kyle</dc:creator>
				<category><![CDATA[Ad Speak]]></category>
		<category><![CDATA[Technology Buzz]]></category>
		<category><![CDATA[ad budgets]]></category>
		<category><![CDATA[android]]></category>
		<category><![CDATA[app]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[consumer media usage]]></category>
		<category><![CDATA[developer]]></category>
		<category><![CDATA[ipad]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[Madplum Creative]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[mobile advertising]]></category>
		<category><![CDATA[smartphones]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[tablets]]></category>

		<guid isPermaLink="false">http://madplumcreative.com/?p=1784</guid>
		<description><![CDATA[No doubt about it. We are experiencing a revolution. With the rise of technology, combined with the unprecedented rate of consumer adoption to smartphones and tablets, marketers are playing catch-up to their consumers. For decades advertisers knew exactly where consumers were spending their time, thus knew exactly where to spend<a href="http://madplumcreative.com/2012/04/11/spotted-a-gap-between-media-usage-and-ad-budget-allocation/"> ...Read the Rest</a>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>35 Years in the Making: An Inspiring Symbol of Creativity</title>
		<link>http://madplumcreative.com/2012/01/10/35-years-in-the-making-an-inspiring-symbol-of-creativity/</link>
		<comments>http://madplumcreative.com/2012/01/10/35-years-in-the-making-an-inspiring-symbol-of-creativity/#comments</comments>
		<pubDate>Tue, 10 Jan 2012 23:29:33 +0000</pubDate>
		<dc:creator>kyle</dc:creator>
				<category><![CDATA[Inspiration]]></category>
		<category><![CDATA[100000 toothpicks]]></category>
		<category><![CDATA[35 years]]></category>
		<category><![CDATA[art]]></category>
		<category><![CDATA[golden gate bridge]]></category>
		<category><![CDATA[Rolling Through the Bay]]></category>
		<category><![CDATA[Scott Weaver]]></category>
		<category><![CDATA[sculpture of San Francisco]]></category>
		<category><![CDATA[toothpick sculpture]]></category>

		<guid isPermaLink="false">http://madplumcreative.com/?p=1719</guid>
		<description><![CDATA[I often consider myself to posses a somewhat unexcitable temperament. Always cool, calm, and collected, rarely does my jaw drop in disbelief at the sight of what others proclaim as “amazing” or “unbelievable”. But upon seeing Scott Weaver’s sculpture of San Francisco, built entirely out of toothpicks, let it be<a href="http://madplumcreative.com/2012/01/10/35-years-in-the-making-an-inspiring-symbol-of-creativity/"> ...Read the Rest</a>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
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		<title>New Year’s Resolutions for Your Brand</title>
		<link>http://madplumcreative.com/2011/12/26/new-year%e2%80%99s-resolutions-for-your-brand/</link>
		<comments>http://madplumcreative.com/2011/12/26/new-year%e2%80%99s-resolutions-for-your-brand/#comments</comments>
		<pubDate>Mon, 26 Dec 2011 07:45:56 +0000</pubDate>
		<dc:creator>kyle</dc:creator>
				<category><![CDATA[Inspiration]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[brand goals]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[goals]]></category>
		<category><![CDATA[identity]]></category>
		<category><![CDATA[Madplum Creative]]></category>
		<category><![CDATA[new year]]></category>
		<category><![CDATA[resolutions]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://madplumcreative.com/?p=1698</guid>
		<description><![CDATA[Ah the New Year. A time for new beginnings and an opportunity to reflect on the changes we want (or need) to make. The New Year allows us a chance to evaluate ourselves and make personal commitments. For many of us we’ll resolve to get healthy, spend more time with<a href="http://madplumcreative.com/2011/12/26/new-year%e2%80%99s-resolutions-for-your-brand/"> ...Read the Rest</a>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Photographer Spotlight – Robert Bengtson</title>
		<link>http://madplumcreative.com/2011/11/21/photographer-spotlight-%e2%80%93-robert-bengtson/</link>
		<comments>http://madplumcreative.com/2011/11/21/photographer-spotlight-%e2%80%93-robert-bengtson/#comments</comments>
		<pubDate>Mon, 21 Nov 2011 07:42:16 +0000</pubDate>
		<dc:creator>kyle</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Hospitality]]></category>
		<category><![CDATA[Inspiration]]></category>
		<category><![CDATA[Art of Detail]]></category>
		<category><![CDATA[Bengtson]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[breakthrough communication]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[fine-art photography]]></category>
		<category><![CDATA[hospitality]]></category>
		<category><![CDATA[luxury]]></category>
		<category><![CDATA[Madplum Creative]]></category>
		<category><![CDATA[new perspectives on life]]></category>
		<category><![CDATA[Photographer Spotlight]]></category>
		<category><![CDATA[photography]]></category>
		<category><![CDATA[real estate]]></category>
		<category><![CDATA[Robert Bengtson]]></category>
		<category><![CDATA[The Art of Detail]]></category>

		<guid isPermaLink="false">http://madplumcreative.com/?p=1586</guid>
		<description><![CDATA[In today’s shuffle and hustle, time is money, New York minute outlook, how often do we miss the beauty that is right in front of us had we only known to look for it? Lucky for us, Robert Bengtson is capturing these details with amazing perspectives. A professional photographer for<a href="http://madplumcreative.com/2011/11/21/photographer-spotlight-%e2%80%93-robert-bengtson/"> ...Read the Rest</a>]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Support Carpe Kilimanjaro</title>
		<link>http://madplumcreative.com/2011/11/10/support-carpe-kilimanjaro/</link>
		<comments>http://madplumcreative.com/2011/11/10/support-carpe-kilimanjaro/#comments</comments>
		<pubDate>Fri, 11 Nov 2011 03:58:21 +0000</pubDate>
		<dc:creator>kyle</dc:creator>
				<category><![CDATA[Inspiration]]></category>
		<category><![CDATA[Philanthropy]]></category>
		<category><![CDATA[Alzheimer's]]></category>
		<category><![CDATA[Carpe Kilimanjaro]]></category>
		<category><![CDATA[documentary]]></category>
		<category><![CDATA[Madplum Creative]]></category>
		<category><![CDATA[mobile application]]></category>
		<category><![CDATA[support]]></category>
		<category><![CDATA[transmedia]]></category>
		<category><![CDATA[website design]]></category>
		<category><![CDATA[Zach Jordan]]></category>

		<guid isPermaLink="false">http://madplumcreative.com/?p=1651</guid>
		<description><![CDATA[Over the years Madplum Creative has been privileged to work with and support incredible philanthropic endeavors. But the most resent opportunity is one that holds a special place in our heart. We hope you will join us in offering your help by supporting and funding a dear friend to Madplum,<a href="http://madplumcreative.com/2011/11/10/support-carpe-kilimanjaro/"> ...Read the Rest</a>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Writer Spotlight – Andrea Carla Michaels</title>
		<link>http://madplumcreative.com/2011/10/24/writer-spotlight-%e2%80%93-andrea-carla-michaels/</link>
		<comments>http://madplumcreative.com/2011/10/24/writer-spotlight-%e2%80%93-andrea-carla-michaels/#comments</comments>
		<pubDate>Mon, 24 Oct 2011 17:44:15 +0000</pubDate>
		<dc:creator>kyle</dc:creator>
				<category><![CDATA[Ad Speak]]></category>
		<category><![CDATA[Client Successes]]></category>
		<category><![CDATA[Inspiration]]></category>
		<category><![CDATA[Andrea Carla Michaels]]></category>
		<category><![CDATA[Crossword]]></category>
		<category><![CDATA[Crossword Puzzle]]></category>
		<category><![CDATA[Madplum Creative]]></category>
		<category><![CDATA[Michaels]]></category>
		<category><![CDATA[Namer]]></category>
		<category><![CDATA[Naming]]></category>
		<category><![CDATA[New York Times Crossword]]></category>
		<category><![CDATA[NY Times]]></category>
		<category><![CDATA[Writer]]></category>

		<guid isPermaLink="false">http://madplumcreative.com/?p=1551</guid>
		<description><![CDATA[When it comes to words, there are few people better than Andrea Carla Michaels. As Michaels proudly states, “words are my entire life”. Madplum Creative is thrilled to have Michaels as a creative resource, utilizing her expertise in naming. Yes, naming. Michaels is a namer, a profession built from her<a href="http://madplumcreative.com/2011/10/24/writer-spotlight-%e2%80%93-andrea-carla-michaels/"> ...Read the Rest</a>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Madplum Helps to Make Magic</title>
		<link>http://madplumcreative.com/2011/10/10/madplum-helps-to-make-magic/</link>
		<comments>http://madplumcreative.com/2011/10/10/madplum-helps-to-make-magic/#comments</comments>
		<pubDate>Mon, 10 Oct 2011 09:07:19 +0000</pubDate>
		<dc:creator>shannon</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Inspiration]]></category>
		<category><![CDATA[Philanthropy]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[Celebrate the Magic]]></category>
		<category><![CDATA[creative]]></category>
		<category><![CDATA[fundraising]]></category>
		<category><![CDATA[Gala]]></category>
		<category><![CDATA[generous gift]]></category>
		<category><![CDATA[graphics]]></category>
		<category><![CDATA[invitation]]></category>
		<category><![CDATA[Kathy Merchant]]></category>
		<category><![CDATA[Lafayette Library]]></category>
		<category><![CDATA[Lafayette Library and Learning Center Foundation]]></category>
		<category><![CDATA[LLLC]]></category>
		<category><![CDATA[Madplum]]></category>
		<category><![CDATA[Madplum Creative]]></category>
		<category><![CDATA[signage]]></category>

		<guid isPermaLink="false">http://madplumcreative.com/?p=1507</guid>
		<description><![CDATA[The Lafayette Library and Learning Center Foundation knows how to party. In 2009, the marvelous black-tie event of dining and dancing, celebrating the completion of the library, was a tremendous success. This year’s gala fundraising event “Celebrate the Magic” was even more spectacular. A memorable evening of magic, Arabian nights,<a href="http://madplumcreative.com/2011/10/10/madplum-helps-to-make-magic/"> ...Read the Rest</a>]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Your Brand Heritage</title>
		<link>http://madplumcreative.com/2011/09/19/differentiate-from-competitors-activate-brand-heritage/</link>
		<comments>http://madplumcreative.com/2011/09/19/differentiate-from-competitors-activate-brand-heritage/#comments</comments>
		<pubDate>Mon, 19 Sep 2011 07:42:03 +0000</pubDate>
		<dc:creator>kyle</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[brand equity]]></category>
		<category><![CDATA[brand heritage]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[competitive advantage]]></category>
		<category><![CDATA[differentiation]]></category>
		<category><![CDATA[heritage]]></category>
		<category><![CDATA[heritage branding]]></category>
		<category><![CDATA[Madplum Creative]]></category>
		<category><![CDATA[positioning]]></category>

		<guid isPermaLink="false">http://madplumcreative.com/?p=1491</guid>
		<description><![CDATA[Your brand is in a major battle. Consumers are bombarded with options from your competitors, offering alike products and services for a similar price. In the mind of the consumer, your brand is just the same as the one next to it. So how can you stand out and differentiate<a href="http://madplumcreative.com/2011/09/19/differentiate-from-competitors-activate-brand-heritage/"> ...Read the Rest</a>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Check In and Check Out Fine Art</title>
		<link>http://madplumcreative.com/2011/08/29/check-in-and-check-out-fine-art/</link>
		<comments>http://madplumcreative.com/2011/08/29/check-in-and-check-out-fine-art/#comments</comments>
		<pubDate>Mon, 29 Aug 2011 18:03:38 +0000</pubDate>
		<dc:creator>anthony</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Hospitality]]></category>
		<category><![CDATA[boutique]]></category>
		<category><![CDATA[Chelsea Hotel]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[fine art]]></category>
		<category><![CDATA[Gramercy Park Hotel]]></category>
		<category><![CDATA[hospitality]]></category>
		<category><![CDATA[hotel]]></category>
		<category><![CDATA[Ian Schrager]]></category>
		<category><![CDATA[Le Meridien Chambers Minneapolis]]></category>
		<category><![CDATA[luxury]]></category>
		<category><![CDATA[Madplum Creative]]></category>
		<category><![CDATA[Robert Mapplethorpe]]></category>
		<category><![CDATA[Walker Art Center]]></category>

		<guid isPermaLink="false">http://madplumcreative.com/?p=1470</guid>
		<description><![CDATA[For decades, fine art has graced hotels. There are stories of down-on-their-luck residents at the Chelsea Hotel in New York offering up their work in exchange for rent. In 1984, Ian Schrager commissioned Robert Mapplethorpe to create a series of prints for Mr. Schrager’s first property, Morgans. But today, hoteliers<a href="http://madplumcreative.com/2011/08/29/check-in-and-check-out-fine-art/"> ...Read the Rest</a>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Get Ready Boutique Hotels, Big Competition is Coming</title>
		<link>http://madplumcreative.com/2011/08/15/get-ready-boutique-hotels-big-competition-is-coming/</link>
		<comments>http://madplumcreative.com/2011/08/15/get-ready-boutique-hotels-big-competition-is-coming/#comments</comments>
		<pubDate>Mon, 15 Aug 2011 18:12:28 +0000</pubDate>
		<dc:creator>anthony</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Hospitality]]></category>
		<category><![CDATA[Armani]]></category>
		<category><![CDATA[Aston Martin]]></category>
		<category><![CDATA[boutique]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[hospitality]]></category>
		<category><![CDATA[hotel]]></category>
		<category><![CDATA[Madplum Creative]]></category>
		<category><![CDATA[real estate]]></category>
		<category><![CDATA[Virgin]]></category>

		<guid isPermaLink="false">http://madplumcreative.com/?p=1450</guid>
		<description><![CDATA[Virgin Group, a leading branded investment organization and one of the world’s most recognized and respected brands, announced the launch of Virgin Hotels, a new four-star lifestyle hotel brand. The company plans to develop and operate 25 hotels within the next seven years…. Well, I must admit, I’ve drunk the<a href="http://madplumcreative.com/2011/08/15/get-ready-boutique-hotels-big-competition-is-coming/"> ...Read the Rest</a>]]></description>
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		<slash:comments>5</slash:comments>
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