The Blog

Writer’s Block: Is Writing an Art or Craft?

November 19, 2015




Just because you curate an awesome blog doesn’t mean you necessarily want to be the next great American novelist. Or even if you do, your blog content may not be fodder for your debut. But that doesn’t make one style of writing more illustrious than the other. Business writing and …


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Posted In: Blog

We’re Hiring! Digital Content Developer & Community Manager

November 11, 2015




Madplum Creative is a digital agency based outside San Francisco. We are a collective of artists, designers, dreamers, and problem solvers dedicated to creating inspiring encounters between people and the world around them. We view consumption as an opportunity to give, and receive, thoughtfully. Through artisanal design, passionate storytelling, and …


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Posted In: Blog

Madplum Creative celebrates 10 years of gifting

June 19, 2015




Madplum Creative is proud to celebrate ten years of brand crafting and experiential “gift giving.” On Friday, June 5th, we threw open the doors of our office to welcome those who have most significantly contributed to our first decade of life, toasting the experiences that have brought us together and collectively …


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A Colorful New look for ION Professional

May 27, 2015




Our friends at Sally Beauty recently came to us with an assignment to give their Ion Professional hair color and care brand a fresh makeover. Madplum Creative was tasked with redesigning the overall brand aesthetic, creating new strategic positioning around the Ion at Home line, developing a logo, and implementing a …


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Madplum Creative—on creating beauty

May 22, 2015




At Madplum Creative, this heartfelt quote is displayed on our chalkboard as a constant reminder of what we’re all about. We like to think we’re in the business of more than just marketing—we’re creating beauty—and we’re inspired by those who follow a similar pursuit. Our constant quest for beauty resonated …


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Chip Conley—A Modern Day Hierarchy of Needs

May 21, 2015




At Madplum Creative, we believe that marketing is about more than just selling products; it’s about helping brands present their very best “selves” in order to build long-lasting relationships with consumers. All too often, it seems companies lose sight of their core values and get caught up in the day-to-day …


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Plum Pride—Everyday Valentine

May 13, 2015




At Madplum Creative, our team members are much more than just creative assets, they become our dear friends. We’ve always shared a deep commitment to supporting those who passionately and unapologetically pursue their dreams, which is why we couldn’t be happier for one of our very favorite Plums, graphic designer …


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Madplum Creative’s Earth Day Inspiration

April 22, 2015




Today, Wednesday, April 22nd marks the 45th annual Earth Day. Nations all over the world are holding events and demonstrations that honor a commitment to the international environmental movement. It’s an opportunity for individuals—and brands—to support our world community on global and local levels. With an estimated one billion participants, Earth Day marks …


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A look inside the Madplum toolbox—Augmented Reality

April 1, 2015




At Madplum Creative, our focus is on delivering memorable consumer experiences for our clients—after all, that’s what we crave as consumers ourselves. This practice has us looking ahead to reimagine ways that brands can interact with their customers at various touchpoints. Leveraging new technologies is a method of gift-wrapping that Madplum is …


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Laughing Giraffe Expo West booth—Madplum designs big for a small space

March 22, 2015




Earlier this month, Madplum Creative had the opportunity to attend the Natural Products Expo West in Anaheim—an event we look forward to every year. It’s always wonderful to support some of our favorite clients and also a chance to introduce Madplum to brands that share our commitment to natural and …


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Posted In: Client Successes, Design, Earth Friendly

Madplum and Nourish Organic: living well with Naturally, Danny Seo magazine

March 16, 2015




At Madplum Creative, we’ve always felt that our work should be a direct reflection of our personal values. As artists, creatives, and marketers, we have a responsibility to ensure that our work brings something meaningful to the world. Nourish Organic is a client that perfectly aligns with our values at …


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A Gift to Ourselves—Wrapping Up Work on Our New Look

March 5, 2015




Over the past several months, the Madplum Creative team has learned a thing or two about discovery. Specifically, that you need to make time for the inspired, the wild, and the wonderful. It’s not magic, and it doesn’t happen by accident. The result has been a shift in the way we see our …


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Living Large in the World’s Biggest City

March 4, 2015




When a young, savvy architecture/real estate development team from Mexico City came to us with a dream of making their company the go-to name for luxury housing in Mexico City, we knew we had an incredible opportunity on our hands. This is no small goal in any city—let alone the …


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Posted In: Blog, Hospitality, Technology Buzz

Luxury Spotlight – Francis and Alexander Spas

February 14, 2015




A trip to the spa is an indulgence of luxury living.  But when that spa is among the best in the world, it’s a whole new level of luxury, offering its guest the closest thing possible to heaven on earth.  Madplum Creative is proud to be in alliance with expert …


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Posted In: Design, Earth Friendly, Hospitality

Writer Spotlight – Andrea Carla Michaels

October 24, 2014




  When it comes to words, there are few people better than Andrea Carla Michaels. As Michaels proudly states, “words are my entire life”. Madplum Creative is thrilled to have Michaels as a creative resource, utilizing her expertise in naming. Yes, naming. Michaels is a namer, a profession built from …


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Posted In: Ad Speak, Client Successes, Inspiration