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Category: Brand Crafting

How To: The 5 Step Guide to Creating Buyer Personas

February 24, 2017




Most marketers recognize that target buyers have different tastes, preferences, and behaviors. However, many marketers and business owners today don’t spend enough time exploring and mapping those behaviors during their digital marketing planning process. We see too often brands creating generic content and designs for their online properties that do not have …


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Posted In: Blog, Brand Crafting, Digital Marketing, Experience Marketing, Inspired Curation, The Power of Thoughtfulness

South Bay Construction Goes Digital

January 12, 2016




Since 1978, South Bay Construction has delivered construction services in the Bay Area while pursuing a dedication to trust, commitment and resolve. Through their passionate delivery of straightforward and ethical business decisions, South Bay Construction became essential to Bay Area growth. With clients like 23andMe, Shazam, Alibaba and Baidu, South …


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Posted In: Blog, Brand Crafting, Client Successes

Crafting the Brand Positioning: The Artful Practice of Marketing

December 30, 2015




Your brand is much more than your logo. Your brand is your business personality. It represents your company in all of your communications with the world. Your logo is a big part of that too, but it’s just a beginning. Your brand is the voice of your business. It speaks …


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Posted In: Blog, Brand Crafting