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The Blog

How To: The Customer Lifetime Value Formula and How to Calculate ROI

March 7, 2017




Businesses need to invest a lot of money into marketing if they want to attract and retain customers. Marketers need to work to keep the customers engaged and entertained by posting regular content and analyzing their behavior and preferences relative to the brand and products. Not all customers offer equal …


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Posted In: Blog

2017 Digital Advertising Trends: Be Prepared With This 10 Point Checklist

March 3, 2017




Most traditional marketing techniques have become less effective in today’s world because of the widespread use of information technology. Prospective customers no longer rely on magazine, newspaper, or television ads to gain information about new products and services. They search online and have access to comprehensive reviews, discounts, sales, informative …


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Posted In: Blog, Digital Marketing, Experience Marketing

Top 5 Email Marketing Tips Every Marketer Needs to Memorize

March 2, 2017




Email marketing is one of the oldest digital marketing techniques and many still consider it the most effective. A properly planned and executed email marketing campaign can generate leads, retain customer interest, lead to conversions, and improve brand loyalty and visibility. Emails are a personal form of communication and they …


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Posted In: Blog, Digital Marketing, Experience Marketing

Free and Simple 2017 10 Point SEO Audit and Strategy Checklist Every Marketer Needs

March 1, 2017




Brands and marketers use SEO to make their websites more visible on search engines. Their goal through this strategy is to find a place at the top of the search engine results page and stay there. This isn’t easy because the market is highly competitive and mobile. Even if you …


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Posted In: Blog

The Beginners Cheat Sheet to Marketing Automation

February 27, 2017




Marketing campaigns and strategies can be difficult to manage and keep track of. Modern digital marketing techniques require near constant monitoring and analysis to be successful. They also need to be upgraded regularly to ensure you stay ahead of the competition. This can be a lot of work, which is …


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How To: The 5 Step Guide to Creating Buyer Personas

February 24, 2017




Most marketers recognize that target buyers have different tastes, preferences, and behaviors. However, many marketers and business owners today don’t spend enough time exploring and mapping those behaviors during their digital marketing planning process. We see too often brands creating generic content and designs for their online properties that do not have …


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Posted In: Blog, Brand Crafting, Digital Marketing, Experience Marketing, Inspired Curation, The Power of Thoughtfulness

8 Step Guide to Setting Up Google Analytics Tracking

February 20, 2017




Modern marketing is mobile and fluid. Campaigns need to be upgraded and optimized regularly in order to keep up with market conditions and customer expectations. New products and marketing techniques are introduced into the marketplace every day. Search engines optimize and update their algorithms regularly, and the rules of marketing …


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Posted In: Blog, Digital Marketing, Experience Marketing

Top 15 Must Track KPI’s for 2017

February 16, 2017




Analysis and performance monitoring is one of the most important aspects of digital marketing campaigns. There is discussion deep and wide these days about collecting data and forcing your organization to be decision makers driven by data. But where do you start? Too often we see brands who are eager …


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Posted In: Blog, Digital Marketing, Experience Marketing

How Video Storytelling is Key to Digital Marketing

May 2, 2016




As more and more people come to rely on their tablets, cell phones and computers for both entertainment and work purposes, design branding in the form of video marketing has become a key component in the art of digital marketing. In fact, recent studies have shown that many brand marketers …


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Posted In: Blog

Fresh Packaging Catapults Promise Organic to Launch Exclusively with CVS

April 13, 2016




Like any good first impression, product branding strategy communicates the core value proposition of your product and sets the tone for your brand. Everything, including your packaging materials (from eco-friendly to ultra-luxurious), your typography and colors (sleek lines versus soft colors or a bold palette), and the images you choose, …


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Posted In: Blog

The Art of Gift Giving and Thoughtfully Magazine

March 23, 2016




At Madplum Creative, we believe in approaching life passionately and thoughtfully in everything we do and this is especially true when it comes to the very special art of gift giving. For our team, this could mean finding the most perfect and unexpected gift to surprise a loved one or …


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Coloring Outside the Lines: Madplum Creative and Ion At Home

March 10, 2016




Nothing is more important for a company looking to build a strong relationship with their client base than an impactful brand identity. With so many choices available to the shopper online, it can be difficult for even established brands to stand out. At Madplum Creative, cultivating a brand identity is …


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Posted In: Blog

South Bay Construction Goes Digital

January 12, 2016




Since 1978, South Bay Construction has delivered construction services in the Bay Area while pursuing a dedication to trust, commitment and resolve. Through their passionate delivery of straightforward and ethical business decisions, South Bay Construction became essential to Bay Area growth. With clients like 23andMe, Shazam, Alibaba and Baidu, South …


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Posted In: Blog, Brand Crafting, Client Successes

Enhancing The Customer Experience Through Intentional Design

January 7, 2016




In today’s digital world, it is easy to focus on pushing out tweets and posts talking about your company’s latest and greatest and then updating your website to show your digital savvy. And while you may have a brilliant strategy for all these communications, there’s one thing that some companies …


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Posted In: Blog, Design, The Power of Thoughtfulness

Crafting the Brand Positioning: The Artful Practice of Marketing

December 30, 2015




Your brand is much more than your logo. Your brand is your business personality. It represents your company in all of your communications with the world. Your logo is a big part of that too, but it’s just a beginning. Your brand is the voice of your business. It speaks …


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Posted In: Blog, Brand Crafting

Experiential Event Marketing: Creating Lasting Impressions

December 29, 2015




If social media can get people talking about your brand, experiential event marketing gets them hands on. Interactive marketing is not a new concept but when you add social media and new technologies, it takes on a whole new meaning. Experiential marketing lets prospects sample your brand in a way …


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Posted In: Blog, Experience Marketing, The Power of Thoughtfulness

5 Creative Brainstorming Techniques

November 30, 2015




Your brand is one of the single most important pieces of your business. It’s the “x factor” that sets you apart from competitors, communicates your company values, translates your products’ voice, and lets your customers see themselves as part of your brand family. Help your marketing team infuse their work …


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Posted In: Blog

The Future of Digital Marketing Experience is Here With Augmented Reality

November 27, 2015




Augmented reality, the latest digital marketing experience, continues to grow and shape the field of digital marketing. Not to be confused with virtual reality, which by contrast replaces the real world with a simulated one, augmented reality provides a view of the real world in real-time overlaid with useful information …


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Posted In: Blog

The Importance of Thought Leadership Marketing

November 24, 2015




Thought leadership can elevate your brand, ward off damage caused by negative customer reviews, and save you from the appearance of being “behind the times.” The majority of customers seeking a new business partner or service provider turn to the internet for advice. Even in inherently “non-digital” industries, the average …


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Posted In: Blog

Writer’s Block: Is Writing an Art or Craft?

November 19, 2015




Just because you curate an awesome blog doesn’t mean you necessarily want to be the next great American novelist. Or even if you do, your blog content may not be fodder for your debut. But that doesn’t make one style of writing more illustrious than the other. Business writing and …


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Posted In: Blog