The Blog

Top 15 Must Track KPI’s for 2017

February 16, 2017




Analysis and performance monitoring is one of the most important aspects of digital marketing campaigns. There is discussion deep and wide these days about collecting data and forcing your organization to be decision makers driven by data. But where do you start? Too often we see brands who are eager …


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Posted In: Blog, Digital Marketing, Experience Marketing

How Video Storytelling is Key to Digital Marketing

May 2, 2016




As more and more people come to rely on their tablets, cell phones and computers for both entertainment and work purposes, design branding in the form of video marketing has become a key component in the art of digital marketing. In fact, recent studies have shown that many brand marketers …


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Posted In: Blog

Fresh Packaging Catapults Promise Organic to Launch Exclusively with CVS

April 13, 2016




Like any good first impression, product branding strategy communicates the core value proposition of your product and sets the tone for your brand. Everything, including your packaging materials (from eco-friendly to ultra-luxurious), your typography and colors (sleek lines versus soft colors or a bold palette), and the images you choose, …


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Posted In: Blog

The Art of Gift Giving and Thoughtfully Magazine

March 23, 2016




At Madplum Creative, we believe in approaching life passionately and thoughtfully in everything we do and this is especially true when it comes to the very special art of gift giving. For our team, this could mean finding the most perfect and unexpected gift to surprise a loved one or …


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Posted In: Blog

Coloring Outside the Lines: Madplum Creative and Ion At Home

March 10, 2016




Nothing is more important for a company looking to build a strong relationship with their client base than an impactful brand identity. With so many choices available to the shopper online, it can be difficult for even established brands to stand out. At Madplum Creative, cultivating a brand identity is …


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Posted In: Blog

South Bay Construction Goes Digital

January 12, 2016




Since 1978, South Bay Construction has delivered construction services in the Bay Area while pursuing a dedication to trust, commitment and resolve. Through their passionate delivery of straightforward and ethical business decisions, South Bay Construction became essential to Bay Area growth. With clients like 23andMe, Shazam, Alibaba and Baidu, South …


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Posted In: Blog, Brand Crafting, Client Successes

Enhancing The Customer Experience Through Intentional Design

January 7, 2016




In today’s digital world, it is easy to focus on pushing out tweets and posts talking about your company’s latest and greatest and then updating your website to show your digital savvy. And while you may have a brilliant strategy for all these communications, there’s one thing that some companies …


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Posted In: Blog, Design, The Power of Thoughtfulness

Crafting the Brand Positioning: The Artful Practice of Marketing

December 30, 2015




Your brand is much more than your logo. Your brand is your business personality. It represents your company in all of your communications with the world. Your logo is a big part of that too, but it’s just a beginning. Your brand is the voice of your business. It speaks …


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Posted In: Blog, Brand Crafting

Experiential Event Marketing: Creating Lasting Impressions

December 29, 2015




If social media can get people talking about your brand, experiential event marketing gets them hands on. Interactive marketing is not a new concept but when you add social media and new technologies, it takes on a whole new meaning. Experiential marketing lets prospects sample your brand in a way …


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Posted In: Blog, Experience Marketing, The Power of Thoughtfulness

5 Creative Brainstorming Techniques

November 30, 2015




Your brand is one of the single most important pieces of your business. It’s the “x factor” that sets you apart from competitors, communicates your company values, translates your products’ voice, and lets your customers see themselves as part of your brand family. Help your marketing team infuse their work …


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Posted In: Blog

The Future of Digital Marketing Experience is Here With Augmented Reality

November 27, 2015




Augmented reality, the latest digital marketing experience, continues to grow and shape the field of digital marketing. Not to be confused with virtual reality, which by contrast replaces the real world with a simulated one, augmented reality provides a view of the real world in real-time overlaid with useful information …


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Posted In: Blog

The Importance of Thought Leadership Marketing

November 24, 2015




Thought leadership can elevate your brand, ward off damage caused by negative customer reviews, and save you from the appearance of being “behind the times.” The majority of customers seeking a new business partner or service provider turn to the internet for advice. Even in inherently “non-digital” industries, the average …


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Posted In: Blog

Writer’s Block: Is Writing an Art or Craft?

November 19, 2015




Just because you curate an awesome blog doesn’t mean you necessarily want to be the next great American novelist. Or even if you do, your blog content may not be fodder for your debut. But that doesn’t make one style of writing more illustrious than the other. Business writing and …


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Posted In: Blog

We’re Hiring! Digital Content Developer & Community Manager

November 11, 2015




Madplum Creative is a digital agency based outside San Francisco. We are a collective of artists, designers, dreamers, and problem solvers dedicated to creating inspiring encounters between people and the world around them. We view consumption as an opportunity to give, and receive, thoughtfully. Through artisanal design, passionate storytelling, and …


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Posted In: Blog

Madplum Creative celebrates 10 years of gifting

June 19, 2015




Madplum Creative is proud to celebrate ten years of brand crafting and experiential “gift giving.” On Friday, June 5th, we threw open the doors of our office to welcome those who have most significantly contributed to our first decade of life, toasting the experiences that have brought us together and collectively …


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Posted In: Blog

A Colorful New look for ION Professional

May 27, 2015




Our friends at Sally Beauty recently came to us with an assignment to give their Ion Professional hair color and care brand a fresh makeover. Madplum Creative was tasked with redesigning the overall brand aesthetic, creating new strategic positioning around the Ion at Home line, developing a logo, and implementing a …


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Posted In: Blog

Madplum Creative—on creating beauty

May 22, 2015




At Madplum Creative, this heartfelt quote is displayed on our chalkboard as a constant reminder of what we’re all about. We like to think we’re in the business of more than just marketing—we’re creating beauty—and we’re inspired by those who follow a similar pursuit. Our constant quest for beauty resonated …


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Posted In: Blog

Chip Conley—A Modern Day Hierarchy of Needs

May 21, 2015




At Madplum Creative, we believe that marketing is about more than just selling products; it’s about helping brands present their very best “selves” in order to build long-lasting relationships with consumers. All too often, it seems companies lose sight of their core values and get caught up in the day-to-day …


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Posted In: Blog

Plum Pride—Everyday Valentine

May 13, 2015




At Madplum Creative, our team members are much more than just creative assets, they become our dear friends. We’ve always shared a deep commitment to supporting those who passionately and unapologetically pursue their dreams, which is why we couldn’t be happier for one of our very favorite Plums, graphic designer …


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Posted In: Blog

Madplum Creative’s Earth Day Inspiration

April 22, 2015




Today, Wednesday, April 22nd marks the 45th annual Earth Day. Nations all over the world are holding events and demonstrations that honor a commitment to the international environmental movement. It’s an opportunity for individuals—and brands—to support our world community on global and local levels. With an estimated one billion participants, Earth Day marks …


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Posted In: Blog