Judith Roth
Senior Writer. Story Teller Extraordinaire.

Judith had the great good fortune to be the last writer Bob Levenson, scion of Doyle, Dane Bernbach and advertising consultant on Madmen, hired before he retired from agency life. Right out of the gate, she was working for one of the toughest clients in the industry, Perdue chickens. She has had a television commercial on the Superbowl the same year Janet Jackson had a wardrobe malfunction. She also has worked in many of the key categories in the industry:  technology, finance, travel, pharmaceutical, automotive (very heavy experience here on Mercedes-Benz, Kia, Porsche, BMW and Chevy), and public service/ charity. Advertising’s most significant and statued awards are tucked away in boxes somewhere in her closets. Her most rewarding moment came when the International Rescue Committee (IRC) chose her tagline — From Harm to Home — to be their theme line and rallying cry around the world. It was a line that took nearly two years to ratify. Prior to that her most significant tagline was for Taco Bell — Think Outside the Bun. No stranger to the interactive world, her most recent work is for three luxury destinations:  El Banco in Puerto Vallarta, Martis Camp in Lake Tahoe and The Morgans Hotel Group. And, as you might imagine, she loves to travel.