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How To: The Customer Lifetime Value Formula and How to Calculate ROI

March 7, 2017




Businesses need to invest a lot of money into marketing if they want to attract and retain customers. Marketers need to work to keep the customers engaged and entertained by posting regular content and analyzing their behavior and preferences relative to the brand and products. Not all customers offer equal …


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2017 Digital Advertising Trends: Be Prepared With This 10 Point Checklist

March 3, 2017




Most traditional marketing techniques have become less effective in today’s world because of the widespread use of information technology. Prospective customers no longer rely on magazine, newspaper, or television ads to gain information about new products and services. They search online and have access to comprehensive reviews, discounts, sales, informative …


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Posted In: Blog, Digital Marketing, Experience Marketing

Top 5 Email Marketing Tips Every Marketer Needs to Memorize

March 2, 2017




Email marketing is one of the oldest digital marketing techniques and many still consider it the most effective. A properly planned and executed email marketing campaign can generate leads, retain customer interest, lead to conversions, and improve brand loyalty and visibility. Emails are a personal form of communication and they …


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Posted In: Blog, Digital Marketing, Experience Marketing

Free and Simple 2017 10 Point SEO Audit and Strategy Checklist Every Marketer Needs

March 1, 2017




Brands and marketers use SEO to make their websites more visible on search engines. Their goal through this strategy is to find a place at the top of the search engine results page and stay there. This isn’t easy because the market is highly competitive and mobile. Even if you …


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Posted In: Blog