The Blog

The Beginners Cheat Sheet to Marketing Automation

February 27, 2017

Marketing campaigns and strategies can be difficult to manage and keep track of. Modern digital marketing techniques require near constant monitoring and analysis to be successful. They also need to be upgraded regularly to ensure you stay ahead of the competition. This can be a lot of work, which is …

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Posted In: Blog

How To: The 5 Step Guide to Creating Buyer Personas

February 24, 2017

Most marketers recognize that target buyers have different tastes, preferences, and behaviors. However, many marketers and business owners today don’t spend enough time exploring and mapping those behaviors during their digital marketing planning process. We see too often brands creating generic content and designs for their online properties that do not have …

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Posted In: Blog, Brand Crafting, Digital Marketing, Experience Marketing, Inspired Curation, The Power of Thoughtfulness

8 Step Guide to Setting Up Google Analytics Tracking

February 20, 2017

Modern marketing is mobile and fluid. Campaigns need to be upgraded and optimized regularly in order to keep up with market conditions and customer expectations. New products and marketing techniques are introduced into the marketplace every day. Search engines optimize and update their algorithms regularly, and the rules of marketing …

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Posted In: Blog, Digital Marketing, Experience Marketing

Top 15 Must Track KPI’s for 2017

February 16, 2017

Analysis and performance monitoring is one of the most important aspects of digital marketing campaigns. There is discussion deep and wide these days about collecting data and forcing your organization to be decision makers driven by data. But where do you start? Too often we see brands who are eager …

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Posted In: Blog, Digital Marketing, Experience Marketing