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The Blog

5 Creative Brainstorming Techniques

November 30, 2015




Your brand is one of the single most important pieces of your business. It’s the “x factor” that sets you apart from competitors, communicates your company values, translates your products’ voice, and lets your customers see themselves as part of your brand family. Help your marketing team infuse their work …


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The Future of Digital Marketing Experience is Here With Augmented Reality

November 27, 2015




Augmented reality, the latest digital marketing experience, continues to grow and shape the field of digital marketing. Not to be confused with virtual reality, which by contrast replaces the real world with a simulated one, augmented reality provides a view of the real world in real-time overlaid with useful information …


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The Importance of Thought Leadership Marketing

November 24, 2015




Thought leadership can elevate your brand, ward off damage caused by negative customer reviews, and save you from the appearance of being “behind the times.” The majority of customers seeking a new business partner or service provider turn to the internet for advice. Even in inherently “non-digital” industries, the average …


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Writer’s Block: Is Writing an Art or Craft?

November 19, 2015




Just because you curate an awesome blog doesn’t mean you necessarily want to be the next great American novelist. Or even if you do, your blog content may not be fodder for your debut. But that doesn’t make one style of writing more illustrious than the other. Business writing and …


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We’re Hiring! Digital Content Developer & Community Manager

November 11, 2015




Madplum Creative is a digital agency based outside San Francisco. We are a collective of artists, designers, dreamers, and problem solvers dedicated to creating inspiring encounters between people and the world around them. We view consumption as an opportunity to give, and receive, thoughtfully. Through artisanal design, passionate storytelling, and …


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