The Blog

A Colorful New look for ION Professional

May 27, 2015




Our friends at Sally Beauty recently came to us with an assignment to give their Ion Professional hair color and care brand a fresh makeover. Madplum Creative was tasked with redesigning the overall brand aesthetic, creating new strategic positioning around the Ion at Home line, developing a logo, and implementing a …


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Madplum Creative—on creating beauty

May 22, 2015




At Madplum Creative, this heartfelt quote is displayed on our chalkboard as a constant reminder of what we’re all about. We like to think we’re in the business of more than just marketing—we’re creating beauty—and we’re inspired by those who follow a similar pursuit. Our constant quest for beauty resonated …


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Chip Conley—A Modern Day Hierarchy of Needs

May 21, 2015




At Madplum Creative, we believe that marketing is about more than just selling products; it’s about helping brands present their very best “selves” in order to build long-lasting relationships with consumers. All too often, it seems companies lose sight of their core values and get caught up in the day-to-day …


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Plum Pride—Everyday Valentine

May 13, 2015




At Madplum Creative, our team members are much more than just creative assets, they become our dear friends. We’ve always shared a deep commitment to supporting those who passionately and unapologetically pursue their dreams, which is why we couldn’t be happier for one of our very favorite Plums, graphic designer …


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